MyParcel
Service that feels almost unreal.
MyParcel makes shipping easy for online retailers with a smart platform that handles everything from label to delivery. Based in Hoofddorp, they help thousands of businesses get their orders to customers smoothly, quickly, and without hassle.
Whether you’re shipping with PostNL, DHL or DPD, MyParcel brings it together in one simple workflow. They’re part of PostNL, but operate independently and are growing fast. A tech company with a clear mission, a down-to-earth mindset, and a big footprint in e-commerce.
The challenge
MyParcel asked us to help reach a new group of potential users – online sellers who hadn’t heard of MyParcel yet and, more importantly, weren’t even aware that platforms like this exist to make shipping a whole lot easier.
The challenge? Create an awareness campaign that speaks to this audience in a way that’s clear, approachable, and shows the value of MyParcel without overwhelming them with logistics talk.
The idea
To bring that message across, we came up with a simple but striking idea: compleet verzonden. Two words that say it all: everything taken care of, neatly shipped. But there’s a twist. In Dutch, it sounds almost identical to compleet verzonnen, meaning completely made up.
And that’s exactly the feeling we wanted to tap into: a service so seamless and complete, it almost feels unreal. A playful wink that captures the magic of MyParcel without losing the clarity.
You know what’s also completely made up? The visuals. With a tight deadline and no time for a full production shoot, we leaned into the concept and created everything with AI.
Every image in the campaign is crafted from scratch: surreal, polished, and just the right amount of tongue-in-cheek. It turned out to be the perfect match: a made-up world for a service that feels almost too good to be true.
Compleet Verzonden
Radio commercial
15s
Tag-on
5s
Once the idea was in place, we brought it to life with bold visuals and sharp copy. We produced a full set of campaign assets: from out of home ads to web headers and animated banners. We also wrote and helped direct a radio commercial, keeping the tone playful and straight to the point.
To ground the story in real-life experience, we teamed up with a good friend from our network: the founder of the well-known PrepShop store and a long-time MyParcel user. He shared his story in an advertorial for Het Financieele Dagblad, giving the campaign an authentic voice and a strong finishing touch.
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