ProjectSAM
Orchestral libraries in unmatched quality

ProjectSAM makes virtual instruments for composers who want their music to sound like it belongs on the big screen. Based in the Netherlands, they’re known around the world for their rich, cinematic libraries that have powered everything from Hollywood trailers to AAA games.
Their sounds are bold, emotional, and built with real orchestral recordings that feel anything but digital. You’ll find their tools in the studios of top composers and ambitious newcomers alike. ProjectSAM is all about giving creators the tools to tell powerful stories through sound.

The challenge
What started as a small request to refresh their platform design turned into something much bigger. We went on to redesign key pages, improve product layouts, and create a set of social templates that could grow with them. Alongside that, we helped sharpen their messaging and supported the overall strategy behind it all.
Together, we’ve been shaping how ProjectSAM presents itself online, always aiming for clarity, consistency, and quality. These days, we’re also closely involved in development, making sure the execution matches the intent down to the smallest detail.

The work continues
And we’re still going strong, with ongoing updates, product introductions, video production, and campaigns all in the mix. Our role has grown into a steady partnership, where we help guide ProjectSAM in how they show up online and how they tell their story. We’re there to keep things on track and ask the right questions.
When needed, we challenge decisions, always with the bigger picture in mind. From design to development to copy, we stay closely involved to keep the bar high. It’s a continuous process, built on trust, collaboration, and a shared goal to keep moving forward.

Interested in something familiar?
