Cijferette
From bookkeeping to festival finance.
Cijferette is the accounting specialist that prepares you for the next edition. With years of hands-on experience in festivals and nightlife culture, they understand better than anyone how organisers can get the most out of the financial side of their next event.
After ten years of doing the books for clients mainly in the festival and creative sectors, Cijferette (then still known as Sebe) experienced the challenges and growth of the industry up close. Over time, they grew into proud specialists who help move the sector forward, day by day.
The shift
Jim Sebe asked us to lead a complete brand transformation of Sebe. A new identity that seamlessly fits the niche they now embrace within the festival and nightlife culture sector, while also appealing to future team members who feel a strong connection to that world.
Following a joint brand session, we translated the outcomes into a clear positioning and a visual identity that reflects both the industry and the people in it: vibrant, expressive and full of colour. We carried this through across a wide range of touchpoints, from digital presence and employer branding to print and website.
Logo & type
When designing the logo, simplicity and recognisability were key, with their horizon always in sight: The world of live ticketing in the Netherlands. This resulted in a playful yet precise geometric form, built around clear and instantly recognisable characteristics.
For the typography, we developed a custom, proprietary typeface: Cijferette Universal Sans. A functional yet distinctive sans serif that reinforces the logo and ensures a recognisable, consistent look across all applications.
Cijferette Universal Sans
AaBbCcDd
Dé finance partner voor festivals & nachtcultuur
Bold (650)
abcdefghijklmn
opqrstuvwxyz
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
1234567890!@#$%^&*
ExtraBold (750)
abcdefghijklmn
opqrstuvwxyz
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
1234567890!@#$%^&*
Black (850)
abcdefghijklmn
opqrstuvwxyz
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
1234567890!@#$%^&*
A brand in progress
Cijferette is now a reality. The name is set, the website is live, the hoodies are printed and the office reflects the new brand. More importantly, the mission is now crystal clear and ready for the next edition.
After the launch, we continue to support Cijferette strategically across employer branding, social media and brand. Together, we ensure consistent, long-term growth.
Interested in something familiar?
Call or email Taco
